What's up, it's Zayd.

Last month I learned a lesson from the 10-year old, school slacker version of myself who used to start every book report with, “Ummm so, basically…”

I killed our complex 15-step outreach sequence and replaced it with a single message that took 30 seconds to write. Our conversion rate tripled overnight.

If the “basically” is working, then why overcomplicate things? That sounds absurd, but I have the receipts.

In a shocking turn of events, fourth grade Zayd was right (to some extent)—sometimes, the less effort you put in, the better it works. Today we’re diving into what happened when we stripped everything down to bare basics and how you can replicate the same model for yourself.

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Zayd’s Picks

My favorite finds of the week.

• Every course, playbook, boot camp, and hack is exhausted (link)

• The winning proof-point formula (link)

• Don’t sell through users to get buyers (link)

• The post-demo email formula that gets responses (link)

• The traditional outbound playbook is dead (link)

• Growth survey insights from 100+ companies (link)

The Most Effective Intent Campaign I've Ever Run

Here's the thing about most website visitor tracking—everyone knows they should do it, but most teams overcomplicate it.

They build elaborate multi-touch sequences, try to get too clever with personalization, or spend hours researching each visitor.

Moral of the story—stick to the old cliche, “keep it simple, stupid.”

The Exact Message That's Working

When someone visits Valley's website, I send this:

"Hey, saw you were checking out our site. Just wanted to reach out to see if you had any questions. Feel free to shoot me a text or email anytime. Here's my cell [number], here's my email."

That's it. No fancy automation. No complex personalization. Just a simple, human message.

Why It Works?

Three key elements make this work:

1. 🕰️ Perfect timing—You're reaching out when they're actively thinking about solutions

2. 🛞 Low pressure—You're offering help, not pushing for a meeting

3. ✍️ Multiple options—Giving them different ways to respond makes it easy to engage

The Results

The numbers don't lie:

• 1:25 conversion rate to demos

• 4% average response rate

• 90% of responses within 24 hours

• Almost zero negative reactions

Compare that to typical cold outbound where you're lucky to get a 1% response rate.

Common Mistakes to Avoid

I see teams make the same mistakes over and over with intent campaigns:

🚫 Over-researching

Spending hours digging through LinkedIn and company websites before reaching out. By the time you send your message, the prospect has already moved on.

🚫 Complex Automation Building

15-step sequences with different messages based on which pages they visited. Keep it simple - one human message works better than ten automated ones.

🚫 Pushy Sales Language

Using phrases like "I noticed you spent 3 minutes on our pricing page." It comes across as creepy and surveillance-like. Nobody wants to feel watched.

🚫 Waiting Too Long

Setting up workflows that wait 24-48 hours before sending. The magic window is within minutes of their visit, while your company is top of mind.

How to Implement This at Scale

This is the part where everyone is thinking—yeah, great. Good for YOU, but "how do I do this for hundreds of visitors?"

Here's the step-by-step playbook:

1. Set Up Intent Tracking

• Install website tracking pixel

• Define high-intent pages (pricing, features, case studies)

• Set up real-time notifications

2. Create Your Message Template

• Keep it under 100 words

• Include multiple contact options

• Make it conversational, not sales-y

• Test different variations

3. Build Your Response Process

• Have templates ready for common questions

• Set up calendar links for demo requests

• Create a system for routing conversations

4. Monitor and Optimize

• Track response rates by message variation

• Measure time from visit to outreach

• Test different contact methods

• Document what works and what doesn't

The Bigger Picture

This isn't just about one successful campaign. It's about a fundamental shift in how outbound works.

The old playbook was about volume—blast enough emails and something would stick.

The new playbook is about relevance and timing. It's about reaching the right person at exactly the right moment with exactly the right message.

As more companies adopt intent data, standing out will become harder. But the fundamentals won't change:

• Speed matters more than perfection

• Human messages beat automation

• Simple beats complex

• Timing is everything

How I Can Help?

Let me book sales calls for you while you’re perfecting your web intent campaigns. Seriously.

I built Valley to be your automated SDR and empower AEs. Get started today and watch your calendar fill up with qualified leads.