Yesterday We Shipped Valley's Biggest Update

What’s up, it’s Zayd.

We just launched V3 of Valley, complete with two massive new features - ValleyIntent and ValleyResearch.

In doing so, it takes us one step closer to amplifying the top 1% SDR experience rather than the spray and pray strategies common amongst other sales tools. I’m biased, but I think it’s the most powerful version we’ve launched yet - and enables a new way of performing outbound which we call “awareness-led outbound”.

I typically limit talking about Valley to the little section at the bottom of this newsletter. I never want this newsletter to become a constant promo - just valuable insights and practical advice to improve your outbound.

But I’d be doing you a disservice if I didn’t break down what this feature can do in this week’s newsletter.

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Zayd’s Picks

My favorite finds of the week.

• Why your cold emails are landing in spam (link)

• Your cold emails should make people feel good (link)

• Don’t sell through users to get buyers (link)

• Valley’s V3 launch Post (link)

• The traditional outbound playbook is dead (link)

• Growth survey insights from 100+ companies (link)

How ValleyIntent and ValleyResearch Changes Outbound

From the jump, our vision has been to create something that allows you to scale personalization, relevance, and timing in outbound.

But to do that, the current flow looks like this:

1️⃣ Use an intent tool like Rb2b to find high-intent website visitors

2️⃣ Send them to a Clay table

3️⃣ Use Clay credits to enrich them with contact info and other details

4️⃣ Connect this to a sender tool like Smartlead or HeyReach

5️⃣ Send personalized messages to prospects identified on your site

It’s expensive, technically difficult, and nearly impossible to scale.

It takes a level of technical knowledge to pipe data between platforms, leverage API keys, and to orchestrate the system across multiple tools.

So we decided to unify this workflow in a single tool allowing you to automate awareness-led outbound in a single tool, on autopilot.*

How These Features Work:

1️⃣ Automatically identify a lead on your website (with 15-20% higher accuracy than leading competitors)

2️⃣ Automatically enrich them with triple-bounce verified contact details and relevant info

3️⃣ Auto-assign specific prospects to the right team members

3️⃣ Conduct deep AI agent-powered research on each prospect

4️⃣ Instantly craft a personalized message - written in your style and tone

5️⃣ Then you just click “approve” and the message is sent

6️⃣ Valley will manage the entire LinkedIn outbound process - from end to end, allowing you to book more demos

All in one place.

No need to string together 8 different platforms.

20-minute set up (guided 1:1 by our Head of Customer Success).

Website Intent is the Needle-Mover

I have this retail store analogy I spoke about the other week.

The TLDR:

• let’s say you own a retail store.

• 2% of people who walk by your store walk inside.

• the other 98% are just window shoppers.

• you want more customers.

• don’t run ads to bring more people to your store.

• focus on getting the 97% window shopping to actually walk in.

They’re already interested in what you sell. You just need to get them in the door. Outbound is the same.

We’ve become so focused on scraping more and more prospects that we’ve forgotten about the 97% - the people already on our site interested in what you’re doing. And once you’ve identified them, don’t waste them…perform deep research on each of them.

Knowing they’re on your site allows you to send them:

1. A personalized;

2. Well-researched, relevant message;

3. Right after they visited the site (timing)

Put yourself in the prospect’s shoes.

You’re on a company’s website and shortly after you get a hyper-relevant connection request from the CEO saying “Hey saw you were interested in checking us out - if you have any questions let me know - and feel free to call or text anytime - here is my cell - 202 538 9649”

It’s personal, its friendly, its consultative, it’s the way sales should be done.

Valley now allows you to give prospects that experience - booking you more demos.

If you’re interested in checking it out, let’s chat. I’d love to give you a demo.

We are running a launch sale in November. Our sales team has opened up 12 hours per day for sales calls, and we anticipate they will be booked up for the month very soon. So, if you are interested… Book a Demo

Watch Our Launch Video

Here’s what life looks like for Sales leaders and Founders using V3 - check it out.

Watch Launch Video