What's up, it's Zayd.

Most website intent tools promise to transform your outbound process. They…don’t.

90% of teams are using them completely wrong.

They're either drowning in complex workflows or missing the immediate response window that makes intent data truly valuable.

This week, I'm breaking down what separates average performers from top producers when it comes to leveraging website visitor data.

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The Three Levels of Intent Intelligence

The reality is that most teams have the right idea…I mean we’re all reading and learning the same things, but get stuck at Level 1—basic visibility. They know someone visited their site, but have no idea how to turn that into revenue. This is like seeing a potential customer walk into your store but being too afraid to say hello.

Level 1: Basic Tracking

• Capturing visitor data

• Basic page visit metrics

• Generic follow-up sequences

• Low conversion rates

Level 2: Advanced Tracking (where most "advanced" teams are)

• Multiple page visit analysis

• Time-on-page metrics

• Behavior-based scoring

• Better, but still mostly automated follow-up

Level 3: True Intent Intelligence (where top performers live)

• Cross-channel coordination

• Immediate human response

• Research-driven personalization

• Contextual timing based on visitor actions

The difference between Level 2 and Level 3 is massive. Level 2 teams see 2-3% conversion rates. Level 3 teams consistently hit 10-15%.

The Speed vs. Perfection Tradeoff

In a recent experiment with our own outbound, I killed our complex 15-step sequence and replaced it with a single, simple message sent within minutes of a site visit:

"Hey, saw you were checking out our site. Just wanted to reach out to see if you had any questions. Feel free to shoot me a text or email anytime. Here's my cell [number], here's my email."

That's it. No fancy automation. No complex personalization. Just a simple, human message.

Our conversion rate tripled overnight. For every 25 messages sent, we're booking a demo or starting a meaningful conversation.

It hit three critical elements:

1. Perfect timing - You're reaching out when they're actively thinking about solutions

2. Low pressure - You're offering help, not pushing for a meeting

3. Multiple options - Giving them different ways to respond makes it easy to engage

The Research Gap

When we architected Valley, we asked: "How do we build technology that replicates what a top 1% SDR would do if they had unlimited time?"

And one core element is research. A top-tier SDR would spend hours researching prospects across three dimensions:

1. Individual level: LinkedIn posts, Twitter activity, podcast appearances, articles written

2. Company level: Competitors, funding history, recent news, strategic initiatives

3. Industry level: Market trends, regulatory changes, common pain points

But no one has unlimited time. This is why we've built Valley to conduct this multi-layer research automatically, allowing sales teams to send the right message to the right person at exactly the right time.

How to Implement This Approach

Here's a framework to implement this at your own company:

Step 1: Set up the infrastructure

• Install proper tracking on high-intent pages (pricing, features, case studies)

• Create notification systems for immediate alerts

• Develop a simple response template (under 100 words)

Step 2: Create a response workflow

• Aim to respond within 5-10 minutes of site visit

• Focus on being helpful rather than salesly

• Offer multiple response channels (email, text, call)

Step 3: Build the research layer

• Develop systems to quickly gather context about visitors

• Focus on recent trigger events (funding, hiring, competitor moves)

• Look for personal connections or shared interests

Step 4: Test and optimize

• Track response rates by message variation

• Measure time from visit to outreach

• Document what works and iterate

The Future of Intent-Based Outbound

As more companies adopt website intent tools, standing out will become harder. But the winners will be those who combine speed, personalization, and genuine human connection.

The most exciting innovation I see happening is the ability to trigger outreach based on competitor activity. Imagine automatically reaching out when a prospect's competitor raises funding or launches a new feature: "Noticed [Competitor] just raised their Series A. You're probably thinking about scaling pipeline without adding headcount. Here's how we could help..."

This level of contextual timing turns outreach from an interruption into a valuable, relevant conversation.

How Can I Help?

Let me book sales calls for you while you’re optimizing your intent campaigns. Seriously.

I built Valley to be your automated SDR and empower AEs. Get started today and watch your calendar fill up with qualified leads.