This is the Anti-Playbook

Founder advice is killing your company...trust me...it almost killed mine

The 8-Hour Autopsy That Saved Our Business

The "Carol" Method (why your best customer deserves a name & how it changes everything

Your Best Leads Are Expiring While You Sleep (and the $150k mistake that won't save you)

The $0 Growth Playbook

(15 Moves That Actually Work)

Your Best Leads Are Expiring Like Milk

the 72hr problem & the dairy test that solves it

Everyone Shares Their Best Metrics -Here's Valley's 2025 Raw Numbers (The Good, Bad, and Average)

Most founders cherry-pick their wins. Here's everything-including the metrics that make us uncomfortable.

33 Things I'd Tell My Younger Self About Building To $1M ARR

...he would probably be watching Cars and not paying me any attention

We Added Self-Serve and Expected It to Kill Our Sales Team (It Did the Opposite)

I thought self-serve would cannibalize demos...I was wrong

Why Founder Content Crushes Company Content (& Why Most Founders Still Won't Do It)

You're literally leaving leads, money, and opportunities on the table every day

You Have 47 Positive Replies Sitting in Your Inbox & Zero Meetings Booked

Converting the replies is the hard part. It's the Dating App Problem all over again.

Triple your email results "Instantly"

Valley + Instantly: The integration that turns Instantly email replies into actual meetings with intelligent LinkedIn follow-up

Your ICP Is Probably Wrong, But Changing It Would Mean Admitting You Wasted 6 Months

We spent 6 months selling to the wrong people... here's how to know if you're making the same mistake