What's up, it's Zayd

I just watched someone steal my Twitter follower and convert them into a paying customer in less than 24 hours.

It was so impressive that I couldn’t even be (that) mad.

Essentially, some guy named John followed a popular creator who helps with company tax compliance and work visas on Tuesday, and then by Wednesday afternoon, he got a DM from this creator's competitor.

"Hey, saw you're looking for help with company taxes and work visas. We can get it done in a week."

John said sure. Became a customer.

The competitor understood that people who follow that specific creator are actively looking to solve that exact problem. So they set up a system to track new followers and reach out immediately.

It’s so obvious, it’s brilliant.

So many founders are sitting on a goldmine of these signals and doing absolutely nothing with them. Excuse the analogy, but it gives the same energy as when you’re playing beer pong and you swipe the ball off the table for a chance at double the points…there was money/a client/an opportunity left on the table, your competitor snagged them, and they ultimately closed the deal that you didn’t.

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My favorite finds of the week

342 people viewed your LinkedIn profile last week.

Great!

How many of them did you reach out to?

…

Because you looked at that notification, thought "cool," and went back to whatever you were doing.

Meanwhile, some of those 342 people are your ideal customers actively researching solutions like yours. They found you. They were interested enough to click. They spent time looking at your profile. The ball was in your court and you ignored them and went back to cold emailing strangers who've never heard of you.

It's like having someone walk into your store, browse for 10 minutes, and then you just stand there watching them leave without saying a word.

Think of your company as a planet with gravitational force.

On your planet = People who filled out forms on your website, booked demos, became customers

In your atmosphere = People who haven't converted yet but are clearly orbiting you

They're the definition of warm leads. They already know you exist. They've shown interest.

That's your orbit. It’s your job to do something systematic with it.

Here's what you should be tracking:

Right now, you're probably tracking some of this stuff. Maybe you get a notification when someone views your profile. Maybe you can see who liked your post, but what are you actually doing with that information?

Here’s what typically happens (I know because it happened to me…):

You post something on LinkedIn. It does pretty well. 147 likes, 23 comments, decent reach.

You feel good about it. Maybe you reply to a few comments. Then you move on.

Meanwhile, 47 of those people who engaged are decision-makers at companies that fit your ICP perfectly. They're actively researching solutions in your category. Some of them are probably talking to your competitors right now, but you have no idea who they are because you never looked (or you looked, saw it was a lot of people, and thought "I'll reach out later"). There. Is. Never. A. Later.

By the time you "get around to it," they've already signed with someone else.

Back to that Twitter story.

The creator John followed has about 50K followers. Posts daily about tax compliance, work visas, international business setup.

The competitor clearly has a system:

John followed on Tuesday because he's dealing with work visa stuff for his startup.

Wednesday afternoon: DM arrives. "Hey, saw you're interested in work visas. We specialize in tech startup visas and can get you set up in under a week. Want to hop on a quick call?"

Context-aware. Timely. Relevant.

John booked the call because it felt like the person actually understood what he was looking for.

The reason that competitor's system works is simple: timing + context = conversion.

John was actively thinking about the problem (timing). The message referenced his specific situation (context).

Compare that to the cold email John probably got a week later:

"Hi John, I noticed your company is growing fast. Many fast-growing companies struggle with international hiring. We'd love to show you how we can help. Are you available for a 15-minute call?"

Generic. Irrelevant. Ignored.

The reality is that most of us put off doing it because it's manual and time-consuming.

Checking who engaged with your post, researching each person, writing personalized messages, and actually sending them is hours of work for a single post.

Okay…so, systematize it.

Every day at Valley, here's what happens automatically:

Step 1: Signal Capture

Step 2: ICP Qualification

Step 3: Deep Research

Step 4: Message Generation

Step 5: Outreach

Step 6: Response Management

This runs every single day. Without anyone touching it.

Cold LinkedIn outreach:

Warm outbound (signals-based):

The person who viewed your profile yesterday is 10x more likely to respond than someone you found in a random LinkedIn search because they already know who you are.

Only Guide to Safe Outreach on LinkedIn

Back to the planet metaphor because apparently I can’t get enough of them today.

Your company has gravitational pull. People are already orbiting you.

The strategy is to:

Play 1: Post Engagement Scraping

Next time you post something that does well:

"Hey Sarah, saw you liked my post about signal-based outbound. We actually help companies automate exactly that workflow. Would love to share how we're doing it if you're interested."

Play 2: Profile Viewer Outreach

Check your profile viewers weekly:

"Hey Mike, noticed you checked out my profile. Saw you recently joined [Company] as VP Sales. We work with a lot of teams in similar situations scaling their outbound. Happy to share what's working if that's useful."

Play 3: Competitor Engagement Mining

Find competitors' viral posts:

"Hey Jennifer, saw you were interested in [Competitor's] approach to personalization. We've built something similar but specifically for mid-market teams. Would love to show you if you're still evaluating options."

Play 4: Event Attendee Follow-Up

After conferences or webinars:

"Hey David, saw you attended the GTM session at SaaStr. The stuff about intent data really resonated with what we're seeing. Would love to compare notes if you're interested."

You don't need some massive tech stack for this.

At minimum:

Better:

Best:

"But isn't this just spam?"

No. Spam is messaging random people who've never heard of you.

This is messaging people who literally raised their hand by viewing your profile or engaging with your content.

They showed interest. You're responding to that interest. It’s like when a girl touches her arm when she’s talking to you (or at least that’s what I’ve heard…).

"Won't this feel automated and weird?"

Only if you do it badly.

The key is actual personalization. Reference the specific reason you're reaching out. Make it contextually relevant.

"Saw you liked my post" is lazy.

"Saw you liked my post about reducing SDR headcount. Noticed you're hiring for 3 SDR roles right now. Curious if you're open to a different approach?" is personalized.

"I don't have time to reach out to everyone."

Exactly. That's why you systematize it.

Just reach out to the ones who fit your ICP. Automate the research, personalize the message, keep humans in the loop for quality.

"My product isn't right for LinkedIn outbound."

Unless you're selling B2C consumer products, you're probably wrong.

If businesses buy your product, the decision-makers are on LinkedIn.

The best leads are the ones who find you first.

Your content brings them to you. Your signals tell you they're interested. Your outreach converts that interest into conversation.

All you have to do is pay attention.