The Checklist No One Gives Their First GTM Hire

This is why most early GTM hires fail and how to make them...not do that (according to my Imaginary Friend, Tom)

Marketing Lessons I Wish I'd Known in Year One

I'm essentially giving you the cheat sheet. I wasted money/time/sanity so you don't have to...

How to Spend $0 on Outbound Vendors Who Don't Work

The due diligence process every sales leader should run before signing anything

I'm here to sell you a washing machine

Think about building before the need exists

A Stranger Stole My Twitter Follower and Converted Them in 24 Hours

Honestly, all I can do is applaud...and turn it into a strange frat game analogy

This is the Anti-Playbook

Founder advice is killing your company...trust me...it almost killed mine

The 8-Hour Autopsy That Saved Our Business

The "Carol" Method (why your best customer deserves a name & how it changes everything

Your Best Leads Are Expiring While You Sleep (and the $150k mistake that won't save you)

The $0 Growth Playbook

(15 Moves That Actually Work)

Your Best Leads Are Expiring Like Milk

the 72hr problem & the dairy test that solves it

Everyone Shares Their Best Metrics -Here's Valley's 2025 Raw Numbers (The Good, Bad, and Average)

Most founders cherry-pick their wins. Here's everything-including the metrics that make us uncomfortable.

33 Things I'd Tell My Younger Self About Building To $1M ARR

...he would probably be watching Cars and not paying me any attention