What's up, it's Zayd.
I have posted on Linkedin 500+ times over the past two years.
That is…so many times. The one thing that remains true across the board is:
Replying to comments = Post does well
That’s the whole thing.
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Zayd’s Picks
My favorite finds of the week
LinkedIn tactic that got 32 sales calls in 40 days (link)
The 7 things GTM orgs need to run effectively (link)
Use cost of inaction to show prospects the magnitude of their problems (link)
Growth 101 (link)
Consistently close sales in 30 min meetings (link)
Navigate sales cycles in long enterprise deals (link)
What I Do
When I publish a post, I try to reply to every comment within two hours. After that, I try to respond roughly every twelve hours. There’s no secret to the replies themselves. The discipline is entirely in the timing.
The result has been consistent enough that I trust it. Engaging early and regularly boosts my post performance by about 33%.
The second benefit that took me longer to realize is that stirring it up in the comments early gives you a unique pulse on the market (and it’s also just fun to be a troll). The replies tell you a lot about what people actually care about, which quietly guides what you write next.
Once you have internalized that timing carries the load, outbound follow-ups start to look very different.
Usually, people send a note, wait an arbitrary number of days, then send a bump that says nothing. “Just following up.” “Circling back.” The worst, “Bumping this.” Classic nudges that add zero new information and ask the prospect to do the work of remembering you (apparently that’s something called “mental load,” and the internet cares a lot about it).
The comment habit suggests a better model. Speed at the start, then a deliberate cadence, with each touch carrying something the prospect did not have before. The point of an early reply on LinkedIn is that you are present while attention is still on the post. The point of a fast, useful follow-up is the same. You are present while the prospect still remembers the conversation, and you’re adding rather than bugging them.
💡LinkedIn Hack of the Week:
Messages that reference something timely (recent funding, job change, post they made) outperform generic timing by 3x.
Borrowing the Rule For Outbound
Be fast on the first touch. The early window is where attention lives. A quick, relevant response beats a polished one that arrives three days late.
Set a cadence, don’t improvise it. I reply on a rhythm rather than whenever I remember (mostly because I…won’t). Follow-ups deserve the same.
Make every touch carry information. On LinkedIn, a reply that just says “thanks” is wasted. Add a data point or a relevant signal. Give them a reason to respond now.
Read the responses as market signal. My comments tell me what to post next. Your prospects’ replies, and their silences, tell you what to send next and to whom. Read the proverbial room.
🎁 Gift from Zayd:
Examples of the best performing LinkedIn outreach messages:
How can we work together 🏔️
See more of Valley’s messaging examples, feel free to roast them: https://coolmessagebro.com/
Generate more demos for your company using LinkedIn: https://meetings.hubspot.com/zayd-from-valley/tryvalley
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