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The Perfect Sales Message is Only 49 Words Long

This 30-second message is converting website visitors to demos at 1:25

The 7-Day Rule That Saved My First Company from Failing

The hard truth about building teams that no one talks about...

Your Prospects Are Window Shopping—*This* is How to Get Them In the Store

3 years ago, teams tracked email opens. 2 years ago, they tracked LinkedIn engagement. Last year, they tracked site visits. Here's what they're measuring now...

It's Time To Let Go of "Best Practices"...They're Not Working

Why top performers break all the 'rules' of outbound

The 3-Step Framework That Will Stop Your Demo-to-Close Rate From Plummeting

It's not your product's fault...the psychology of modern buyers has changed

The Hidden Cost of Bad Leads: Why Your CAC Calculator is Lying to You

It's like counting the cost of coffee beans but ignoring that you bought a $2000 espresso machine to brew them...

Please Leave Your "Bumping" and "Nudging" in 2024—How to Follow Up Better

This is the only "new year, new you" message I'll actually stand behind

The Only Sales Tools You Actually Need in 2025

It really doesn't have to be this difficult, expensive, or confusing...

Your ROI's Silent Killer Is Disguised as Something "Productive"

How to use the 80/20 rule to save time, money, and stress

The Ultimate Guide to Outbound Sales for Pre-Series A Startups

It takes someone 33 milliseconds to make their mind up about you

Make those milliseconds count with a first message that actually *says* something.

Your ICP Isn't Narrow Enough: Why Targeting Less Means Closing More

It all comes down to hyperfocus.